Gregs Red Bull marketing blog

"Red Bull Gives You Wings"

Red Bull is an Australian energy drink company that has been around since the late 1980's. If you ask anyone you know I guarantee they will have have tried a Red Bull or at least heard of the company. This means Red Bull has established total dominance in the energy drink field. This company makes a giant portion of their money through selling individual cans of Red Bull, but also sells memorabilia such as hats, hoodies, shirts etc. Red Bull's biggest topic I want to cover is how they market and advertise their company through commercials. https://www.youtube.com/watch?v=TRF5MlYbtzg (video 1).   In video number one this shows a Red Bull advertisement shown during X-games 2016, as well as on their website and on certain you tube ads. This promo is just simply showing extreme sports where the athletes are wearing Red Bull logos all over their gear. Not once does this ad show the athletes drinking the beverage. It isn't until the very end of the ad where they flash a screen of the the can for about a second and a half. This shows how much dominance this company has because they don't even have to show off their drink to advertise what the sell. Red Bull is going in a good direction advertising this way.   https://www.youtube.com/watch?v=ZBcelTVSFwQ  (video 2). Video number two shows another ad campaign Red Bull has ran, but they went a completely different way. These advertisements went for more of a "cartoony"  comedic appeal, in where there are normal dogs and then a certain dog drinks Red Bull and grows wings and flies away. This commercial was targeted to a younger age range. I feel like this was a bad way to advertise their drink because it could easily get bad feed back. This ad campaign seems to be targeting children, which might work but will ultimately back fire because companies can get sued and get in trouble for stuff like this. I like the adrenaline pumping, fast paced, extreme sports ad campaign a lot better. Those ads made me want to get up and do something, but that's hard to do with minimal energy, so guess what energy beverage I wanted to drink was.

https://www.redbull.com/us-en/ ( Official Red Bull site )
https://www.youtube.com/watch?v=TRF5MlYbtzg&t=1s (video 1)
https://www.youtube.com/watch?v=ZBcelTVSFwQ (video 2)

Week 2 listening exercise

1) Jamba Juice
2) Jamba's value proposition is unique because of the abstract colors and design of every building you walk into as well as the option to to add a boost to your drink of  choice. The colorful drink and colorful menu's send out good vibes to all of their customers, stimulating their experience no matter what they order.
3) Jamba Juice is good and better then its competitors because of its health benefits. There drink are all natural and nutritious. Jamba also has a wide variety of health foods such as yogurt, baked goods, and wraps. There are some negative outlooks on Jamba because some people say the taste of their shakes are too bland. What they make is all natural so there is no unnatural additives to stimulate the taste.
4) The product and services Jamba is selling is a good experience visiting, energetic member service, and all natural smoothies.
5) I believe the biggest marketing aspect is the vibrant colors as you walk into the store. This draws people in, as well as brings people back. The biggest marketing threat to the company is actually another company its self! Emily Bryson, from AdAge, tells how McDonald's advertising their shakes is Jamba Juice's biggest threat! There is no arguing with super food chains such as McDonald's.
6) All though Jamba Juice is a big company, I still consider them to be rather small comparatively. I wouldn't take the loyal customers for granted, because you know they are preaching about how good your smoothies are, and you aren't paying them a dime. If I were in charge I would make sure my customers know they have a say in our campaign and listen to there thoughts and opinions for drink ideas, expansion, discount deals etc.

        Sites Sourced:     http://adage.com/article/cmo-strategy/cmos-susan-shields-jamba-juice/144523/

My first blog.

Topic 1
 My name is Greg Gates, I am 19 years old and the reason I enrolled in Marketing is because I am very interested on how to get ideas out to the public.

I am currently an undecided business major. I am focusing on my back core classes for business but think I am going to put an emphasis on marketing or finance.

The most interesting thing to be about marketing is the psychology behind advertisements.

Outside of college my passion is playing video games, and I consider every day if I want to make a career out of it. 


Topic 2
Spotify is one of the fastest growing music media programs on the market today, and they just opened public stocks to Wall Street. I was expecting Spotify stock to not get bought massively and I really didn't expect the stock price to be so expensive. I hardly saw any advertising for this, but I knew because I keep up with spotify and the wall street journal. Spotify came out booming with $132 per share, and millions and millions of investors. It is now sitting at $146 a share and sitting at around 30.5 million stock purchases and trades. I was very surprised to see Spotify to do as well as it did, but I think it had way more potential to do better. Spotify hardly advertised this, and the only advertising I saw was on the app its self. Spotify should have branched out and payed other steaming apps to advertise them going to public stocks. This would've attracted bigger people to look into their stock market.