1) Jamba Juice
2) Jamba's value proposition is unique because of the abstract colors and design of every building you walk into as well as the option to to add a boost to your drink of choice. The colorful drink and colorful menu's send out good vibes to all of their customers, stimulating their experience no matter what they order.
3) Jamba Juice is good and better then its competitors because of its health benefits. There drink are all natural and nutritious. Jamba also has a wide variety of health foods such as yogurt, baked goods, and wraps. There are some negative outlooks on Jamba because some people say the taste of their shakes are too bland. What they make is all natural so there is no unnatural additives to stimulate the taste.
4) The product and services Jamba is selling is a good experience visiting, energetic member service, and all natural smoothies.
5) I believe the biggest marketing aspect is the vibrant colors as you walk into the store. This draws people in, as well as brings people back. The biggest marketing threat to the company is actually another company its self! Emily Bryson, from AdAge, tells how McDonald's advertising their shakes is Jamba Juice's biggest threat! There is no arguing with super food chains such as McDonald's.
6) All though Jamba Juice is a big company, I still consider them to be rather small comparatively. I wouldn't take the loyal customers for granted, because you know they are preaching about how good your smoothies are, and you aren't paying them a dime. If I were in charge I would make sure my customers know they have a say in our campaign and listen to there thoughts and opinions for drink ideas, expansion, discount deals etc.
Sites Sourced: http://adage.com/article/cmo-strategy/cmos-susan-shields-jamba-juice/144523/
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